Introducing Electra Lang — a collection of stylish clothing that combines runway elements with flattering silhouettes — for every body type.
Electra Lang and her partners, Kristi Buckley and Laura Collins, asked themselves why they, and so many of their friends, were having trouble finding clothing that fit properly. Why was it so difficult to find clothing with fabulous fabric, or with proper coverage? Try to find all of these things together, and still look stylish. One of the first things we did as designers was to fit everything to a real body: mannequins, unlike humans, look amazing in everything! We are not models, and our friends are not mannequins!
After scouring the marketplace, we developed our Manifesto: “The Proper Principles of a Perfect Piece”: chic, simple to wear, versatile, enough coverage, comfortable, lined, reasonably priced, easy to buy!! Voilà . . . Electra Lang Clothing was born.
“’Fashion’ has to be really easy. I love beautiful fabric with fun patterns, clothes that aren’t fussy, that can be worn everywhere” says ex-Manhattanite, now LA girl, Electra Lang. ”We spent a lot of time refining the designs to make it easy to look and feel beautiful. We all have too much going on to have to worry about not feeling put together.” Add this to what details goddess Kristi Buckley says: “I want clothes that are fun and sassy but comfortable; pop it on, dress up or down, but if it’s tight or scratchy, forget it!” After a year in development, the three finally launched their website late May 2011. “We have had an amazing response to our concept. People love it and several items sold out right away. What we do is uniquely our own. We use beautiful fabrics and trims in combinations you can’t find anywhere” adds designer Laura Collins. Even celebrities like Patricia Heaton have been spotted in Electra Lang designs — all the encouragement they needed to forge ahead to spring/summer 2012!
For more information or an interview please contact Kristi Buckley — Email: email@example.com
Download a PDF copy of this release — Download PDF Version
High resolution images of clothing and the Electra Lang logo are available here — High Resolution Photos
Profiles of the partners can be found here — Profiles of the Partners
Other Press — Wendy Williams Show